Slice Bank — designing a digital banking experience inspired by India.
The Brief
Some projects begin with months of planning. This wasn't one of them. Slice approached us with a simple challenge: design and launch a completely new website in just one week.
Given our existing relationship with the team, saying no wasn't really an option. What followed was an intense week of collaboration, rapid decision-making, and continuous feedback loops between both teams.
The Challenge
Digital banking websites often feel generic. They talk about money, features, and numbers, but rarely about the people using them.
Slice wanted something different — a website that felt rooted in India and reflected the everyday lives of the people it serves.
The Approach
Instead of relying on conventional fintech imagery, we built a visual narrative inspired by India itself. The journey begins along the country's dramatic coastlines and gradually moves through familiar landscapes, people, and moments before ending in the Valley of Flowers.
Along the way, we created a series of custom illustrations and scenes inspired by everyday financial behaviour:
- Making payments through UPI
- Earning cashback on daily purchases
- Tracking spending habits
- Growing savings over time
- Accessing support when it matters most
The goal wasn't to explain banking. It was to make banking feel familiar.
Designing in Motion
The website was designed as a connected journey rather than a collection of sections. Each scene transitions into the next through subtle animations, creating a sense of movement across both geography and financial milestones.
From spending and saving to planning and protection, every interaction was designed to feel approachable, optimistic, and distinctly human.
The Outcome
In just one week, we designed and delivered a website that balances product communication with storytelling. A digital experience that feels unmistakably Indian while staying true to Slice's ambition of making banking simpler, more transparent, and more accessible.
Sometimes the best projects aren't the ones with the longest timelines. They're the ones where everyone moves in the same direction.
